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The first Full High Definition Bravia is here: The X-Series will take your viewing experience to a new level. Enjoy programmes broadcast in HD1080 and shown on next generation HD players. With a massive 6.2 megapixel resolution, this is clarity, definition and depth never before seen on a television screen. Full High Definition in combination with the amazing colour that Bravia is renowned for, will make for an extraordinary viewing experience and picture quality better than anything you've seen before. With Full High Definition colour and Live Colour Creation delivered by the Bravia Engine EX you can have the best colour and best picture. Images will be smoother, more detailed and more realistic than ever before. You will see colour as it truly is, as you see it everyday and as vivid as you remember it. Seeing colour in this way is all part of Sony's HD1080 World which will help you see real life colour as you create it, edit it or play it. Exclusive to the X-Series, the Bravia Engine EX is an enhanced version of the renowned Bravia Engine Intelligent Picture Technology that performs many of the same functions - but at a far higher level. The Bravia Engine EX is what makes the X-Series an exceptional LCD TV. The new X-Series Bravia LCD range lets you change the colour of the floating frame with a choice of five bezels, so your TV best matches the style of your room.